Tony Talks Business
How Krispy Kreme Makes Money
Krispy Kreme will hand you a hot glazed doughnut for free, and sell you a second dozen for two dollars. Yet in 2025 the company lost $523 million, and by October 2026 the whole business was worth less than half a billion.
Tony follows one free doughnut back through the Hot Light, the glazed, the hub, the delivery doors, the McDonald's deal that went wrong and the debt behind it all. This is how Krispy Kreme actually makes money.
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Chapter 10This one is in the bookTony Takes It Back: the traps at the counter, the numbers, and what to say. Plus 29 more businesses.See the bookChapters
- 0:00The Free One
- 2:11The Light
- 4:08The Glazed
- 6:56The Hub
- 9:07The Door
- 11:32The Partner
- 13:12The Mix
- 14:59The Owners
- 17:06The Franchise
- 20:06The Signal
