Tony Talks Business

How Starbucks Makes Money

Tony ordered a grande iced latte with oat milk, an extra shot and vanilla cold foam. $7.80. About 30 cents of that was coffee. The rest paid for the room, the person behind the counter, the extras and an app built around your morning habit. Here is where every cent of a Starbucks drink actually goes.

The YouTube player only loads when you press play.

Watch on YouTube
14 October 202621 min
The bookGet the bookTony Takes It Back: 30 everyday businesses, the traps, the numbers, and what to say at the counter.See the book

Chapters

  • 0:00The Counter
  • 2:21The Cup
  • 4:15The Extras
  • 7:00The App
  • 9:16The Pumpkin
  • 10:57The Seat
  • 13:03The Comeback
  • 15:59The Bean
  • 17:27The Royalty
  • 19:40The Order