Tony Talks Business
How Starbucks Makes Money
Tony ordered a grande iced latte with oat milk, an extra shot and vanilla cold foam. $7.80. About 30 cents of that was coffee. The rest paid for the room, the person behind the counter, the extras and an app built around your morning habit. Here is where every cent of a Starbucks drink actually goes.
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The bookGet the bookTony Takes It Back: 30 everyday businesses, the traps, the numbers, and what to say at the counter.See the bookChapters
- 0:00The Counter
- 2:21The Cup
- 4:15The Extras
- 7:00The App
- 9:16The Pumpkin
- 10:57The Seat
- 13:03The Comeback
- 15:59The Bean
- 17:27The Royalty
- 19:40The Order
Sources
41 pages the figures in this video were read from.
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