Tony Talks Business

How Ticketmaster Makes Money

Two concert tickets at $79.50 each came to $211 at checkout. Everyone blames Ticketmaster for the $52 of fees, but Ticketmaster says it keeps about $5 of a $100 ticket. The arena, the parking lot and the logos around the stage take far more.

This is how Ticketmaster and Live Nation actually make money, and why the fee you hate mostly goes to the building.

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7 October 202619 min
The bookGet the bookTony Takes It Back: 30 everyday businesses, the traps, the numbers, and what to say at the counter.See the book

Chapters

  • 0:00The Checkout
  • 1:56The Fee
  • 3:42The Rebate
  • 5:56The Float
  • 7:13The Promoter
  • 9:18The Lawn
  • 11:26The Sponsor
  • 12:45The Resale
  • 15:14The Platinum
  • 16:24The Verdict