How Fast Fashion Makes Money

A T-shirt can sell for five dollars, and the factory that made it got under two. Yet the man behind Zara is collecting over three billion euros this year, and Uniqlo's owner just posted its fifth record year in a row.

Tony follows one plain white shirt from a factory in Bangladesh to the shop till, through Zara's speed, Shein's tiny test batches, the parcel loophole that just closed and Uniqlo's basics. This is how fast fashion actually makes money, and why the cheap shirt was never the business.

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